Proven Results, Real Growth

On June 15th, 2025, I ran a high-performing one-day flash sale campaign for an Indian apparel brand. The offer was simple yet powerful an entire collection priced at just ₹999 per product. The goal was to drive urgency and boost conversions within 24 hours.

Over the past 9 months (Jan–September 2025), I’ve been working with a Lingerie & Intimate Wear brand where I’ve been able to consistently maintain a strong and profitable ROAS through a data-driven Meta ads strategy. In a category where the average break-even ROAS is around 3, we achieved a sustained average ROAS of 4.8x, highlighting the impact of structured campaign execution and ongoing optimization.

I started working with this ethnic wear brand in early 2024 when they had just launched their online store . We structured a full-funnel Meta Ads setup ,installed pixel and conversion APIs, and ran cold-to-hot audience campaigns focused on catalog ads and creative storytelling.

When FirstCry, India’s most trusted baby product brand, entered the preschool education space, they launched their Vizag center in 2022. I was brought in to lead Meta Ads performance marketing with a focused goal , generate high-quality leads and build strong visibility for admissions in a city where the preschool offering was still new.​

When FirstCry, India's most trusted baby product brand, entered the preschool education space, they launched their Vizag center in 2022. We were tasked with generating high-quality leads for admissions. We launched 5 lead generation campaigns with hyperlocal targeting and creatives tailored for parents. Active for only 2 months each year before the admission cycle, these campaigns generated 653 high-intent Meta leads. CRM data confirmed a 5% lead-to-admission conversion rate, validating our strategy for time-sensitive, local lead generation.