Over the past 9 months (Jan–September 2025), I’ve been working with a Lingerie & Intimate Wear brand where I’ve been able to consistently maintain a strong and profitable ROAS through a data-driven Meta ads strategy. In a category where the average break-even ROAS is around 3, we achieved a sustained average ROAS of 4.8x, highlighting the impact of structured campaign execution and ongoing optimization.
4.5x
Sustained ROAS
₹3.3 Crore
Total Revenue
15,000+
Purchases Generated
₹490
Avg. Cost Per Purchase
The intimate wear category has higher acquisition costs and lower margins. Maintaining profitability while scaling required precise audience targeting and creative optimization to stay well above the 3x break-even ROAS.
During this period, we scaled ad spend to approximately ₹1.3 crores and generated over 25,514 purchases with through Meta campaigns. The strategy combined broad targeting, retargeting funnels, and seasonal pushes, all backed by optimized creatives tailored to customer intent. Even at scale, we maintained an average cost per purchase of just ₹490,where average order value is 2000, keeping acquisition costs efficient and predictable.
These campaigns led to ₹6.57 crore in total revenue, while ensuring steady profitability month over month. What makes this performance stand out is not just the numbers but the sustained efficiency over time, in a category that’s both highly competitive and sensitive in nature. This journey proves that with the right blend of targeting, creative direction, and iterative testing, you can achieve long-term, profitable growth not just short-term spikes.
Let's discuss how we can create a customized growth strategy that delivers measurable results for your business.
Schedule Your Strategy CallApparel Brand
On June 15th, 2025, I ran a high-performing one-day flash sale campaign for an Indian apparel brand. The offer was simple yet powerful an entire collection priced at just ₹999 per product. The goal was to drive urgency and boost conversions within 24 hours.
View Case StudyEthnic Wear Brand
I started working with this ethnic wear brand in early 2024 when they had just launched their online store . We structured a full-funnel Meta Ads setup ,installed pixel and conversion APIs, and ran cold-to-hot audience campaigns focused on catalog ads and creative storytelling.
View Case Study