When FirstCry, India’s most trusted baby product brand, entered the preschool education space, they launched their Vizag center in 2022. I was brought in to lead Meta Ads performance marketing with a focused goal , generate high-quality leads and build strong visibility for admissions in a city where the preschool offering was still new.
653
Meta Leads Generated
5%
Lead to Admission Rate
₹95.89
Lowest Cost Per Lead
5.16 Lakh+
People Reached
Generate high-quality, geographically targeted leads for a premium preschool in a competitive market, with a limited campaign window aligned with the admission cycle.
We launched and managed 5 lead generation campaigns using the highest volume bidding strategy and hyperlocal targeting around Vizag. Creatives were tailored for parents of toddlers, highlighting the FirstCry legacy and the preschool’s USPs. Across these campaigns, we generated 653 Meta leads, reaching over 5.16 lakh people, all within a total spend of ₹1.20 lakh.
Notably, the campaigns were active for only 2 months each year, just before the annual admission cycle making precision targeting and timely execution crucial. The best-performing ad set delivered 301 leads at just ₹95.89 per lead. According to CRM data from the center, 5% of these leads converted into actual preschool admissions, validating both lead quality and strategy alignment.This campaign reflects my expertise in running time-sensitive, high-impact local lead generation, aligned with offline admission workflows delivering measurable results even within a short window.
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When FirstCry, India's most trusted baby product brand, entered the preschool education space, they launched their Vizag center in 2022. We were tasked with generating high-quality leads for admissions. We launched 5 lead generation campaigns with hyperlocal targeting and creatives tailored for parents. Active for only 2 months each year before the admission cycle, these campaigns generated 653 high-intent Meta leads. CRM data confirmed a 5% lead-to-admission conversion rate, validating our strategy for time-sensitive, local lead generation.
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