Generated ₹8.3L in 24 Hours Using Meta Ads

The brand typically generates around ₹50 lakh in monthly revenue, averaging ₹1.6 lakh per day. But this exclusive offer, paired with the right Meta ads strategy, helped us boost daily revenue by over 8 times a remarkable lift for the business. The average ticket size of their products is usually around ₹2,200, so the ₹999 offer created strong perceived value.​

To make this happen, I launched Meta ad campaigns using a mix of broad and interest-based targeting, supported by mobile-optimized video creatives. Campaigns were optimized for website purchases, with CBO (Campaign Budget Optimization) enabled to let the algorithm push budget to top-performing ad sets. One of the campaigns alone delivered a 27.5x ROAS, showcasing the power of scaling the right creative with the right audience.

By the end of the day, we had spent approximately ₹65K and generated ₹8.3 lakh in Shopify sales with over 512 orders. Out of these, 485 purchases came directly through Meta ads, while the remaining were driven by retention channels like repeat customers and returning traffic. The campaign maintained an average cost per purchase of ₹135.37, and the overall ROAS across campaigns stood at 11.74x. This campaign proved that with a strong offer, strategic targeting, and high-performing creatives, Meta ads can drive explosive results even within a single day.​​