When FirstCry, India's most trusted baby product brand, entered the preschool education space, they launched their Vizag center in 2022. We were tasked with generating high-quality leads for admissions. We launched 5 lead generation campaigns with hyperlocal targeting and creatives tailored for parents. Active for only 2 months each year before the admission cycle, these campaigns generated 653 high-intent Meta leads. CRM data confirmed a 5% lead-to-admission conversion rate, validating our strategy for time-sensitive, local lead generation.
653
Meta Leads Generated
5%
Lead to Admission Rate
₹95.89
Lowest Cost Per Lead
5.16 Lakh+
People Reached
Generate high-quality, geographically targeted leads for a premium preschool in a competitive market, with a limited campaign window aligned with the admission cycle.
Implemented hyperlocal targeting within a 5km radius of the Vizag center, created parent-focused ad creatives highlighting safety, curriculum, and FirstCry's brand trust. Used lead forms with qualifying questions to ensure lead quality. Campaigns ran intensively for 2 months before admission deadlines.
Generated 653 high-quality Meta leads with a 5% lead-to-admission conversion rate (33 admissions), reaching over 5.16 lakh people. Achieved a cost per lead as low as ₹95.89, making it highly cost-effective for premium education lead generation.
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When FirstCry, India’s most trusted baby product brand, entered the preschool education space, they launched their Vizag center in 2022. I was brought in to lead Meta Ads performance marketing with a focused goal , generate high-quality leads and build strong visibility for admissions in a city where the preschool offering was still new.
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